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The Full Story

Mission, Vision + Values

At Joyful Adventuring, we believe that building brands is more than just a business venture; it's a journey filled with purpose, joy, and shared values. Our Mission, Vision, and Values lie at the very core of who we are and why we do what we do.

Painted Hands... playing with paint is a form of adventure that can help ignite joy. this picture visually represents JACS's mission to embark on the adventure of building brands with kid-centric businesses.

Mission

To build strategy for brands that deeply connect with the little + BIG  humans they serve. We embark on these adventures to ignite joy in the hearts of children.

Vision

By 2028, Joyful Adventuring envisions becoming the premier female-led brand agency for businesses dedicated to serving children. Our mission is to bring joy and vitality into the lives of little humans through the creation of vibrant brands. As we build these brands, we recognize the profound impact they have on children's lives, fostering a holistic sense of community that is empowered to bring healing and justice to their local communities.

Girl Running in Field at Sunrise. She's running towards our vision of helping kid-centric businesses build brands that add joy + life into little humans lives.
Family Playing Cricket at sunset. portraying an visual image of joy, adventure, collaboration, strategy and Chai (living). the 5 core values of JAC.

Values*

Sharing 

We value sharing our talent + financial resources with our community.

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Joy

We value joy because it's a source of inner well-being, shining through in good and tough times. Joy connects people, bringing vibrancy to life alongside other emotions. When we brand businesses for kids with this insight, we create meaningful connections between clients and their audiences, enriching experiences for both children and adults.

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Adventuring

We value being an adventure buddy in the creation of our clients brand. Adventuring together is an active concept, like branding ... it's living.

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Collaboration

We believe in the power of working together, sharing ideas, and delving deeply into what brings your business to life. Our collaborative approach is driven by our ultimate goal of serving both little humans and their BIG humans, creating brands that resonate with joy and purpose.

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Strategy

We value strategy as the guiding roadmap from where we are to where we aim to be. It equips our clients with a competitive edge, enabling them to navigate challenges, cultivate loyal customer relationships, and create brand advocates. This strategic approach not only ensures a joyful and adventurous business journey beyond the initial five years but also leverages the uniqueness of each client to outmaneuver their competitors.

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Chai
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"Chai" is a word that signifies life and vitality, and it's deeply meaningful to us. We value life, history, and connections. We seek to collaborate with businesses that infuse life into the little humans they serve, creating a vibrant and meaningful impact.

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*Note | Sharing + Chai are the bread of our values and will hold our confidence as we joyfully adventure with our clients.

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